It might be possible to build and run a successful mobile game alone on intuition, but at Kolibri Games, we made the experience that a truly player-centric game that will guarantee long-term success needs data-driven decision-making. The data a games company collects can support its product development, testing, marketing, and monetization. Therefore, data quality, as well as the tech stack behind it, are immensely important to deliver valuable information which directly impacts strategy.
António joined Kolibri Games in 2018 as a Data Engineer and was deeply involved in the evolution of our data platform. In this post, he will explain what our data needs looked like in the past and how we continue to meet them through state-of-the-art tech solutions. Get some inspiration from our learnings to help you elevate your own data setup!
The Evolution of our Data Platform
The year 2016 marked the first time we started to realize that we needed information provided by data. To evaluate if our first game “Idle Miner Tycoon” was meeting our success metrics, both financial and otherwise, we needed to establish a basic form of business reporting to look at our monetization model. Lacking all the necessary data for assessing, we set our objectives to start reporting on In-App Purchases, Ad revenue, crashes and bugs, and game-specific KPIs like retention and sessions.